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MARKETING. 

It is a critical part of any business activity. It is what creates customers and generates income, guides the future course of a business and defines whether it will be a success or failure.

 

My approach to marketing at each level is to a) build a relationship with the audience, b) involve the customer, and c) generate income. Below is a summary of this process.

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Market Research & Focus

Understand market problems & our ability to address them. Identify competitive & alternative offerings in the market. Filter opportunities & focus on those with the greatest potential. Illustrate the vision and key phases of deliverables. Roadmap is a plan, not a commitment.

  • Market Assessment

  • Research

  • Win/Loss Analysis

  • Customer Advocacy

  • Distribution Strategy

  • Inventory Product Portfolio

Formalize plans to deliver profitable solutions for market problems. Focus the teams' creative spirit on solving market problems by leveraging our distinctive competincies. 

Product Development

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  • Vendor Management

  • Materials

  • Capabilities

  • Buy, Build or Partner

  • Product Profitability

  • User Personas

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Planning & Programs

Connect our business plans with the partners that promote and deliver solutions to the market. Monitor key dates and checkpoints in product delivery. Create go-to-market programs aligned with the buying process. Define specific plans and budgets. Measure and tune product marketing programs to ensure alignment with corporate goals.

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  • Buying Process

  • Buyer Personas

  • Status Dashboard

  • Marketing Plan

  • Launch Plan

  • Thought Leadership

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Readiness & Support

Ensure our ability to sell and support our product. Design and deliver training programs to help sales channels focus on how to sell the product, not how to use it. Deliver support information and materials to organization and qualified buyers. Provide product and market expertise to sales channels for use in building key account reliance on the organization.

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  • Sales Process

  • Collateral

  • Sales Tools

  • Presentations/Demo's

  • Event Support

  • Channel Support

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